PieLab was merely an experiment. It was just an idea. 

It was the hopeful, and somewhat fanciful vision shared by fourteen young designers. Yet, in one year’s time, this notion that a pie shop and a design studio could share a single roof, that designers could work together to launch a new enterprise in a small, southern, rural community, and that the people of that community would begin to embrace and take ownership over the venture is becoming a reality. 

Who would have thought? Often times, deeply entrenched in the day to day operations, not even us.

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